Rapid development of the bakery industry drives the expanding consumer demand for vegetable cream market

Cream, refers to the milk by centrifugal separation to get thin cream, after ripening, stirring, pressing and made of dairy products, rich in nutritional value, can be subdivided into two categories of animal cream and vegetable cream. In recent years, with the gradual increase in the consumption level of the population, as well as the gradual enhancement of the concept of healthy living, consumers are more in favor of healthy, sugar-free, non-fattening plant-based cream. Vegetable cream, also known as vegetable cream, is mainly processed from soybean and other vegetable oils and water, salt, milk powder, etc., and has a huge demand for growth in the field of bread, cheese, margarine, cakes and cookies and other food baking.
 
　　Compared with developed countries in the West, China's baked goods market is still in the growth stage, with an annual per capita consumption of only 1.2 kilograms, compared with the annual per capita consumption of nearly 60 kilograms in Europe and the United States, there is a huge gap, and there is a huge space for development of China's baked goods market. In recent years, with the gradual expansion of the population base of China's young office workers, baked goods have gradually become the main choice of breakfast for this group, and the development of the baked goods industry continues to improve, which further drives the gradual expansion of the consumption of its upstream raw materials. Vegetable cream is also one of the raw materials.
 
　　According to the “2020-2024 Phylloxera Cream Industry Market Supply and Demand Status Quo and Industry Operating Indicators In-depth Investigation and Analysis Report” released by Xinsiye Industry Research Center, in recent years, with the continuous improvement of China's residents' living standards, as well as the intermingling of Chinese and Western dietary cultures, China's residents' dietary habits have gradually changed, and the consumer demand for baked goods has been further expanded, and China's baked food industry market The market size of China's baked food industry has grown from 174.5 billion yuan in 2015 to 231.5 billion yuan in 2019, with a compound annual growth rate of 7.3%, and there is still a large potential for improvement in the coming period. As a raw material for bakery products, the market for phylloxera cream has also shown strong development momentum in recent years, and in 2019, it has also reached a market size of 10 billion yuan.
 
　　From the perspective of market pattern, in recent years, due to the relatively low market entry threshold of the buttercream industry, coupled with the large domestic consumer demand, has contributed to the increasing number of participants in China's buttercream market, with a low market concentration. Among them, the top-ranked manufacturers in terms of comprehensive strength mainly include Shanghai Hairong Food Science & Technology, Weiyi Foods (Suzhou), Ligao Foods, Yancheng Dingyi Foods, Shanghai Yingston Foods and Shanghai Yicheng Foods, etc., which are relatively more competitive in the market, and account for a larger proportion of product sales. Among them, Shanghai Hairong Food Science and Technology, as a leading enterprise in China's phylloxera cream industry, reached 43,000 tons of product sales in 2019, and the operating income also grew to 530 million yuan, the enterprise's competitive advantage is more obvious.
 
　　Industry analysts said that with the gradual improvement of China's residents' income level, consumers will pay more attention to safety and nutrition in the selection of bakery products and their raw materials, so the demand for healthy, sugar-free, non-fattening fat cream is expanding, and the market is showing a good trend of development. But at present, China's cream market concentration is not high, the leading enterprises have little competitive advantage, the future trend of enterprise consolidation will become more and more obvious.